Structured written guidance for your business's online visibility
Workvera's Digital Presence Advisory service produces structured written documentation to help small businesses appear correctly and prominently in local search results. We research, audit, and document everything you need to improve and maintain your Google Business Profile, UK directory listings, and local search performance — and we deliver it all in writing, for you to act on yourself, keeping complete control of your accounts at all times.
Google Business Profile
Your Google Business Profile is often the first thing a potential customer sees when they search for your business or a business like yours in your area. We audit your profile in full, identify exactly what is incomplete, inaccurate, or missing, and produce a structured improvement document — for you to update yourself in your own Google account.
UK Directory Listings
Inconsistent name, address, and phone number (NAP) details across directories like Yell, Thomson Local, Yelp UK, Bing Places, and Apple Maps can actively damage your local search rankings. We identify where you appear, where you should appear, and where your information is inconsistent — and document a clear submission and correction plan.
Reviews & Competitor Visibility
Customer reviews directly influence your position in local search and the decisions customers make before clicking through. We produce structured review acquisition strategy documents, review response guidance, and competitor visibility comparison reports — so you can understand where you stand and what to do about it.
From your request to your inbox — clear every step
Nothing is charged before you review a full invoice. Advisory begins only after you confirm payment.
Choose your plan
Select the plan that matches your current situation — audit only, improvement plan, or ongoing advisory.
Complete the request form
Provide your business name, location, website URL, and describe the challenges you're experiencing. No account logins required.
Receive a full invoice
Within 24 hours our team sends a full itemised invoice to your email. Review it in full before deciding to proceed.
Pay & advisory opens
Pay by card or bank transfer only after reviewing the invoice. Advisory and research begin once payment is confirmed.
Report delivered
Your structured audit, improvement plan, or advisory document arrives in your inbox as a formatted PDF within the stated timeframe.
Four advisory plans — from a one-off audit to a full year
All plans deliver structured written documentation to your inbox. You implement the guidance yourself in your own accounts — Workvera never accesses or modifies anything on your behalf.
Visibility Audit
A structured written audit of how your business currently appears online — covering Google, key UK directories, and a competitor comparison — with a clear, prioritised action list.
- Google Business Profile completeness and accuracy assessment
- NAP consistency review across key UK online directories
- Website title and meta description quality assessment
- Top 3 local competitor comparison and positioning summary
- Written audit report delivered as a formatted PDF
- Prioritised action list — highest-impact improvements first
- One-time structured review
- Delivered within 2–3 business days of payment confirmation
Businesses that have never had a formal review of their online presence, or who suspect their listings contain errors affecting how customers find them.
Local Presence Plan
Structured advisory for significantly improving your Google Business Profile and UK directory listings — with a 30-day follow-up period included.
- Full Visibility Audit included
- Google Business Profile structured review and improvement advisory
- Recommendations for 10 key UK directory submissions
- NAP alignment guidance document
- Customer review acquisition strategy guide
- Structured presence improvement plan as formatted PDF
- 30-day follow-up advisory check included
- One-time managed engagement with 30-day follow-up
- Delivered within 3–5 business days of payment confirmation
Small businesses with an existing Google presence that needs improving — inaccurate listings, low review counts, or inconsistent directory appearances.
Growth Advisory Plan
Six months of ongoing structured presence advisory — content direction, expanded directory coverage, quarterly progress reviews, and review management guidance throughout.
- All Local Presence Plan coverage included
- Content direction recommendations for 3 business posts or pages
- 20+ UK directory listing recommendations and submission guidance
- Quarterly presence review and documented progress report
- Review management and customer response guidance
- Competitor visibility tracking and comparison summary
- 6 months from advisory activation
- Quarterly review cadence — reports delivered every 3 months
Established local businesses wanting to grow their Google and directory presence consistently over a 6-month period with structured, documented guidance.
Full Presence Management
Comprehensive year-long advisory covering every aspect of local online visibility — monthly advisory, competitor monitoring, seasonal strategy documents, and an annual performance report.
- All Growth Advisory Plan coverage, extended to 12 months
- Monthly presence advisory and recommendations document
- Monthly competitor monitoring and comparison reports
- Four seasonal visibility strategy documents per year
- Review management and acquisition strategy updates
- Annual presence performance and progress summary report
- 12 months from advisory activation
- Monthly advisory cadence — reports delivered each month
Businesses that want consistent, structured guidance across a full calendar year — monthly reports, seasonal strategies, and an annual performance summary.
All four plans side by side
A clear comparison of what each plan includes, duration, and reporting cadence
| Plan | Price | Duration | Audit included | Directory guidance | Review strategy | Competitor reports | Seasonal strategy |
|---|---|---|---|---|---|---|---|
| Visibility Audit | £49 | One-time | ✓ Full audit | ✓ Review | — | ✓ Top 3 | — |
| Local Presence Plan | £99 | + 30-day follow-up | ✓ Full audit | ✓ 10 directories | ✓ Strategy guide | — | — |
| Growth Advisory Plan | £199 | 6 months | ✓ Full audit | ✓ 20+ directories | ✓ + response guide | ✓ Quarterly | — |
| Full Presence Management | £349 | 12 months | ✓ Full audit | ✓ 20+ directories | ✓ Monthly updates | ✓ Monthly | ✓ × 4 per year |
| All plans: written documentation delivered by email · No account access · You implement all changes yourself · 14-day cancellation window before advisory commences | |||||||
Every plan fully explained
Exactly what each plan includes, who it is suited to, and what you will receive
Visibility Audit
A thorough written audit of your business's current online presence — showing exactly where you stand and what to fix first.
A one-time structured review of your business's digital presence from the outside — the same view a potential customer or Google's local search algorithm has of your business. We review your Google Business Profile for completeness and accuracy, check your Name/Address/Phone (NAP) consistency across key UK directories, assess your website's title and meta description quality as it appears in search results, and produce a top-3 local competitor comparison. Everything is delivered as a clearly formatted PDF audit report with a prioritised action list showing the highest-impact improvements to make first. Suitable for any small business that has never had a formal review of how it appears online, or that suspects errors and inconsistencies are costing it visibility.
- Google Business Profile — completeness, accuracy, categories, images, opening hours
- NAP consistency across key UK directories — Yell, Thomson Local, Bing Places, Apple Maps, and others
- Website title, meta description, and local search signal quality
- Top 3 competitor comparison — positioning, review count, profile completeness
- Formatted PDF audit report with findings and prioritised action list
- One-time audit · Delivered within 2–3 business days · No account access required
Local Presence Plan
Structured advisory for significantly improving your Google Business Profile and UK directory listings — with everything documented for you to act on yourself.
A structured advisory engagement that goes beyond the audit to produce a complete improvement programme. Includes the full Visibility Audit, followed by a detailed Google Business Profile improvement advisory covering every section of your profile — categories, description, services, attributes, opening hours, Q&A, and post strategy. Directory submissions guidance covering 10 key UK platforms with exact details to submit. A NAP alignment document ensuring consistency across all platforms. A customer review acquisition strategy guide — how to ask for reviews, which platforms to prioritise, and how to respond. A structured presence improvement plan delivered as a formatted PDF. A 30-day follow-up advisory check is included — if you have questions after implementing the guidance, a follow-up response is provided.
- Full Visibility Audit report and prioritised action list
- Google Business Profile structured improvement advisory — all sections covered
- 10 UK directory submission guidance document with exact details
- NAP alignment document ensuring consistency across all platforms
- Customer review acquisition strategy guide
- Structured presence improvement plan PDF
- 30-day follow-up advisory response included
- Initial report within 3–5 business days · 30-day follow-up included · No account access
Growth Advisory Plan
Six months of structured ongoing digital presence advisory — content direction, expanded directory coverage, and quarterly progress documentation.
Six months of ongoing structured advisory for businesses that want to grow their local online visibility over a defined period. Begins with everything in the Local Presence Plan, then continues with quarterly structured progress reviews — each delivered as a documented progress report covering what has improved, what the current priorities are, and what to focus on for the next quarter. Content direction recommendations cover 3 Google Business posts or service/product page updates per quarter. Directory guidance is expanded to cover 20+ UK platforms. Review management guidance includes response templates and strategy updates. A competitor visibility tracking comparison is produced and updated each quarter.
- Everything in the Local Presence Plan
- Content direction recommendations for 3 business posts or pages per quarter
- 20+ UK directory listing recommendations and submission guidance
- Quarterly documented progress report (two reports over 6 months)
- Review management response templates and strategy updates
- Competitor visibility tracking and comparison summary each quarter
- 6 months from activation · Quarterly reporting cadence · No account access
Full Presence Management
Comprehensive year-long advisory covering every aspect of local online visibility for UK small businesses.
A full-year structured advisory engagement covering all aspects of digital presence — the most comprehensive plan Workvera offers in this service area. Includes everything in the Growth Advisory Plan, extended to 12 months with a monthly advisory cadence. Each month a presence advisory and recommendations document is delivered, covering current priorities, recent changes in local search, and what to act on. Monthly competitor monitoring reports compare your presence against local competitors on an ongoing basis. Four seasonal visibility strategy documents are produced across the year — covering how to position your business and what to update in your profiles in line with seasonal search trends. At the end of the 12 months, a full annual presence performance and progress summary report is produced — giving you a complete documented record of your digital presence growth across the year.
- Everything in the Growth Advisory Plan, extended to 12 months
- Monthly presence advisory and recommendations document (12 reports)
- Monthly competitor monitoring and comparison reports (12 reports)
- Four seasonal visibility strategy documents per year
- Review management and acquisition strategy monthly updates
- Annual presence performance and progress summary report at close
- 12 months from activation · Monthly reporting cadence · No account access
Right for you — and what we don't do
Understand exactly who this service is designed for, and what falls outside our scope
Workvera's Digital Presence Advisory is designed for UK small businesses that rely on local customers finding them online — through Google Search, Google Maps, and UK-specific directories — but are not appearing correctly, consistently, or prominently enough to capture that traffic.
Our customers typically describe situations such as: "We've been in business for 12 years but when I search for us on Google Maps, a competitor with half our reputation comes up first." Or: "Our address on Google still shows our old location." Or: "We get almost no enquiries from Google and I don't know why."
This service is suited to you if:
- Your business isn't appearing on Google Maps or is appearing incorrectly
- Your business name, address, or phone number is inconsistent across online directories
- You have few or no Google reviews and don't have a strategy for acquiring them
- A competitor with a similar or weaker offering is appearing above you in local search results
- You have never formally reviewed or optimised your Google Business Profile
- You want structured, documented guidance you can implement yourself without hiring a digital marketing agency
- You are a sole trader, independent retailer, tradesperson, professional services firm, or other local business
What Workvera does not do
Workvera is a written advisory service. The following are outside the scope of this service:
- We do not access your Google Business Profile account or make changes on your behalf
- We do not log in to any directory, social media, or website account
- We do not run paid advertising campaigns or manage Google Ads
- We do not build or redesign your website
- We do not guarantee specific ranking positions in Google Search or Maps
- We do not submit directory listings on your behalf — all submissions are guided in writing for you to complete
You retain complete ownership and control of all your online accounts and profiles throughout. If you need someone to manage your accounts directly, that is a different service type — and we will tell you plainly if your situation requires it.
Ready to improve how your business appears online?
Choose a plan and fill in the short request form. Our team will review your details and send a full invoice within 24 hours. No payment until you have reviewed and approved the invoice.
- No card details collected through the form — invoice sent first
- Written audit or advisory document delivered to your inbox
- No access to your Google or directory accounts — you act on the guidance yourself
- Plans from £49 — available to all UK small businesses
FAQs about Digital Presence Advisory
Everything you need to know before choosing a plan
The more context you provide, the more targeted the audit and advisory will be. The most useful information to include is:
- Your business name exactly as it appears (or should appear) on Google
- Your full business address — including postcode
- Your business phone number and primary email address
- Your website URL (if you have one)
- A brief description of what you have already done to improve your online presence, if anything
- What you are most concerned about or what you most want to improve
You do not need to share any login credentials, passwords, or account access. All research is conducted from publicly available information — the same view your customers and Google have of your business.
Workvera cannot and does not guarantee specific ranking positions — no legitimate advisory service can. Google's local search algorithm considers many factors and updates regularly. What we can guarantee is that the guidance we produce is based on established, current best practice for Google Business Profile optimisation, NAP consistency, and local search signals.
Businesses that follow the full implementation guidance from a Local Presence Plan or Growth Advisory Plan typically see meaningful improvements in their profile completeness, consistency, and discoverability. The structured, documented nature of our guidance means you know exactly what to do and in what order — which is the most reliable path to improvement.
Yes. A website is not required to benefit from Digital Presence Advisory. Many small businesses — particularly tradespeople, market traders, local service providers, and sole traders — rely primarily on their Google Business Profile and directory listings to attract customers, without a standalone website.
The Visibility Audit and Local Presence Plan are both fully applicable without a website. The audit will note the absence of a website as a factor and advise accordingly. If you later decide to build a website, the Website Advisory service area covers that separately.
The directories we cover in our guidance include:
- Google Business Profile — the highest priority for all local businesses
- Bing Places for Business and Apple Maps
- Yell.com and Thomson Local
- Yelp UK and TrustATrader (where relevant to your trade)
- Checkatrade, MyBuilder, and Rated People (for tradespeople)
- TripAdvisor and FreeIndex
- UK-specific local directories relevant to your region and industry
The Local Presence Plan covers 10 directories. The Growth Advisory Plan and Full Presence Management cover 20+. Exact platform selection is tailored to your business type, location, and industry sector.
You may request a full refund within 14 days of payment, provided the audit or advisory document has not yet been delivered to your email. Once the structured report has been produced and sent, the plan is non-refundable — because the research and documentation time invested cannot be reclaimed.
Full details are in our Refund & Cancellation Policy.